FOLKLORE AND CULTURE
Discover the thousand colors of Naples

NOT ONLY PIZZA
The true Queen of the Neapolitan table has an ancient history of flavours and legends.
Universally recognised as the city where Pizza Margherita was born, in Naples you will find many alternatives to the classic round pizza. There is pizza “a portafoglio” (literally “wallet pizza”, smaller and often ready to eat at 9am in the markets), the calzone stuffed with ricotta and salami (both oven-baked or fried), le montanare (small fried pizzas topped only with fresh tomato, parmesan and basil). But Naples is also the capital of Street Food; in fact, for a few coins you can always enjoy fried ‘cuoppo’ (a cup of fried delights), a frittatina di pasta (a pasta fritter) , a potatoe ‘crocchè’ (rigorously written with the accent on the “e”), taralli ‘nzogna e pepe (savoury biscuits made with lard and pepper) or the ‘panino napoletano’ (a rustic bread stuffed with salami and cheese).

TRADITIONAL FIRST COURSES
From hors d’oeuvres to side dishes, an unmissable journey into the universe of flavours of Neapolitan cuisine.
Pasta, as we know, is an all-Italian tradition, and every region has its own tradition. In Naples, we recommend stopping off at one of the typical trattorias serving home-style cooking dotted around the city. Here it will be like eating at the home of a loving aunt, who will carefully prepare pasta and potatoes with provola cheese, pasta al ragù (pasta with meat sauce), the classic Genovese sauce, which is a delicious meat sauce made with onions, not to be confused with basil-flavoured pesto alla genovese. If you prefer lunch outdoors, you can never go wrong with a seafood dish.

THE CLASSICS, WITH A SIDE DISH
From hors d’oeuvres to side dishes, an unmissable journey into the universe of flavours of Neapolitan cuisine.
An Italian proverb says “You never get old at the table”, so we suggest you take some time out to taste Campania’s famous dairy products, from buffalo mozzarella to fiordilatte (cow-milk mozzarella) from Agerola, passing through smoked provola (also on pizza) and ricotta (excellent in a filled calzone, both fried or oven-baked). Tradition also calls for you to taste sausages and friarielli (Neapolitan bitter broccoli) or meatballs with sauce. Among the side dishes: parmigiana di melanzane (aubergine parmigiana), zucchine alla scapece (courgettes with mint and vinegar) or the classic peperoni ‘mbuttunàt (peppers stuffed with breadcrumbs, olives and capers).

NEAPOLITAN DESSERTS TO FINISH
Next to the legendary coffee, you cannot miss a typical dessert, be it a sfogliatella or a slice of pastiera, to name but two.
The Italian confectionery tradition is so rich that every trip is a discovery, and every city has its own typical sweets from province to province. In Naples, sweetness accompanies you from morning (with fried graffa doughnuts, the classic flaky croissant or brioche dough or the typical brioche ‘col tuppo’) until the evening, and every break in the day in between, with sfogliatelle (shortcrust or flaky pastry), baba, torta caprese (a cake made with cocoa and almonds), delizia al limone (lemon delight – typical of the Amalfi Coast), pastiera cake, zeppole and ‘fiocchi di neve’, (‘snowflakes’), the latest invention of a young Neapolitan confectioner. All accompanied, depending on the time of day, with a coffee containing a shot of aniseed liquor or a glass of limoncello.

THE SHOPPING STREETS
An unmissable itinerary of style
and unbridled shopping.
From the Fiorentini Residence you are just a stone’s throw from Via Chiaia, which leads to Piazza dei Martiri and Via Calabritto towards the sea. Don’t miss a visit to the historic Marinella shop, which has been producing world-famous ties since 1914. Then there is the ‘luxury’ shopping promenade of via Filangieri and Via dei Mille. Other ‘shopping streets’ are the nearby via Toledo, which connects piazza Trieste and Trento with Piazza Dante, a distance of just over one kilometre; always very crowded, where shops are almost always open on Sundays, and the Vomero district, on the top of the hill, where you will find a wide choice of brands and prices, or the narrow streets of the ‘Quartieri Spagnoli’ (Spanish Quarter) where you will find many more small shops.

THE ELEGANCE OF NEAPOLITAN TAILORING
Stroll through the streets that have witnessed the birth and flourishing of the brands that have made Neapolitan elegance famous the world over.
If male elegance had a home, it would certainly be Naples. The Neapolitan tailoring school began to establish itself in the city as early as the middle of the 14th century, and in the 20th century it flourished to become world-famous thanks to the creations of artisans such as Rubinacci, Kiton and Marinella: masters of the Neapolitan school who became a point of reference for prominent men in Italy and abroad. From Piazza dei Martiri up Via Chiaia to the elegant Via Filangieri, let yourself be conquered by Neapolitan elegance.